See. More. Life.
At Heartland Vision, we pride ourselves on helping every patient see, look, and feel better with professional optical services and quality eyewear options for every budget (whether or not you have insurance).
Better prices
As part of one of the Midwest’s largest independently-owned optical companies, we negotiate better pricing on brand-name eyewear and pass the savings on to our patients. We also offer quarterly promotions and a standing discount for seniors and union members.
Better selection
Our stores carry a wide selection of frames with the latest in-season styles. Heartland Vision has the brands Indiana wants, like Ray-Ban, Oakley, Nike Vision, Coach and many others. Our private label COR Eyewear includes hand-picked frames at an unbeatable value.
Better quality
All Heartland Vision eyeglasses come with individualized, hand-finished ZEISS optical lenses from our state-of-the-art lens lab (LBC Optics). The newest technology in our lab, the Schneider Modulo XT, is the best digital lens generator for freeform progressives.
Better eye care
Unlike some eye care chains, our eye exams are performed in person by a licensed optometrist, not a technician. Comprehensive eye exams can detect early warning signs of eye disease and serious health problems.
We like to say YES
Our eye doctors accept almost all types of vision insurance, including many union health and welfare plans. You can get a free benefits check at any store. We also accept CareCredit, HSA (health savings account) and FSA (flexible spending account) payments.
