Free Shipping on all online eyeglass orders

See. More. Life.

At Heartland Vision, we pride ourselves on helping every patient see, look, and feel better with professional optical services and quality eyewear options for every budget (whether or not you have insurance).

Why Heartland Vision?

Your best vision begins here.

Heartland Vision is dedicated to helping people in Indiana see, look and live better.

Whether your glasses are a necessity, an accessory, or both, our optometrists and opticians will help you achieve your optimal vision, style and performance. Schedule an eye exam online, or call one of our locations to get started.

What To Expect With Heartland Vision
Better Pricing

Better prices

As part of one of the Midwest’s largest independently-owned optical companies, we negotiate better pricing on brand-name eyewear and pass the savings on to our patients. We also offer quarterly promotions and a standing discount for seniors and union members.

Shop Eyewear

Better Selection

Better selection

Our stores carry a wide selection of frames with the latest in-season styles. Heartland Vision has the brands Indiana wants, like Ray-Ban, Oakley, Nike Vision, Coach and many others. Our private label COR Eyewear includes hand-picked frames at an unbeatable value.

All Brands

Better Quality

Better quality

All Heartland Vision eyeglasses come with individualized, hand-finished ZEISS optical lenses from our state-of-the-art lens lab (LBC Optics). The newest technology in our lab, the Schneider Modulo XT, is the best digital lens generator for freeform progressives.

Our lens lab

Better Information

Better eye care

Unlike some eye care chains, our eye exams are performed in person by a licensed optometrist, not a technician. Comprehensive eye exams can detect early warning signs of eye disease and serious health problems.

Eye Exams

We like to say YES

Our eye doctors accept almost all types of vision insurance, including many union health and welfare plans. You can get a free benefits check at any store. We also accept CareCredit, HSA (health savings account) and FSA (flexible spending account) payments.

Heartland Vision LocationHeartland Vision Location Contact Heartland VisionHeartland Vision phone number Schedule an exam onlineEye exam appointments Shop onlineBuy eyeglasses and contact lenses online Accepted vision insurance coverageVision insurance accepted Heartland Vision hoursEyeglass store business hours Contact Heartland VisionPhone Comprehensive eye examsEye exam chart Heartland Vision optometristsEye doctor Personalized vision careComprehensive vision care See more comfortablyDry eyes Professional contact lens exams & fittingsContact lens fitting Top of the line optical lensesOptical lenses fabricated in the USA Expert repairs for frames & lensesRepair service for broken eyeglasses Find the best fit for your vision & comfortProfessional eyeglass frame fitting Quality lens treatmentsLens coating types We’ll help you make the most of your vision insuranceMagnifying glass used to examine vision insurance document Affordable soft contact lenses from top brandsSoft contact lenses for sale An alternative to soft contact lensesGas permeable contact lenses Disposable contact lensesDisposable contact lenses for sale Contact lenses you can sleep inExtended wear contact lenses for sale Enhance your look with colored contactsColored contact lenses for sale Contacts for near and distance viewingmultifocal & bifocal contact lenses for sale Contact lenses for kidsPediatric and aphakic contact lenses Improve your vision and your gamecontact lenses for athletes We accept more types of vision insuranceAccepted vision insurance Affordable eye care & glasses even without insuranceVision care without insurance