POLISHED LOOKS - PRECISION LENSES - PERFECTLY AT HOME
Optical lenses finished by hand right here in the Midwest. Learn More

COR Eyewear distills countless frames into a hand-picked collection curated for the discerning and pragmatic.
Quality eyewear for the inherently stylish
COR Eyewear transcends fads and elevates the standard for buying prescription glasses online. Each COR frame was selected for its quintessential style and ability to flatter without distraction. Disposable fashion frames call attention to themselves (until they’re buried in the landfill). With COR, people will notice you’ve got great-looking glasses—but they’ll remember you.
It’s what you can’t see that counts
Easy-come, easy-go trends can be fun, but not at the expense of your vision. When the price seems too good to be true, you’re probably looking at low-end lenses. COR Eyewear helps you look and see your best, while protecting your eye health. Learn more about COR value and the true cost of cheap prescription glasses.
From the Midwest with love
COR Eyewear embodies everything we love about Midwest living. COR is confident and comfortable, proud and unpretentious, hardworking and approachable. Like their Midwestern namesakes, our frames are aren’t flashy or attention-seeking. They’re the glasses you wear in real life, not just selfies.

When it comes to buying prescription glasses online, value is much more than price. Cheap glasses aren’t just cheap, they cheapen the quality of your vision. The thrill of a discount price fades pretty fast once you’re wearing a pair of poorly-made glasses (and replacing them every few months). We created COR Eyewear to maintain the highest quality vision, so you can elevate your view for life and always see your best.
Superior lenses
When it comes to getting a new pair of glasses, most people spend over 80% of their time just choosing the frames. But quality optical lenses are what allow you to see the world correctly, clearly and comfortably. COR glasses come with premium ZEISS optical lenses fabricated at our state-of-the-art lens lab in Wisconsin. Cheap prescription glasses might look fine to everyone else – but it’s your vision that counts, and that's why you want COR.
Quality coatings
Poor-quality lens coatings are prone to peeling, crazing and other defects. COR glasses are made using only the highest quality lens treatments for reliable, long-term performance. Even if you’re familiar with popular lens treatments like anti-reflective or blue light blocking, it can be hard to tell what’s worth paying for. Heartland Vision is dedicated to educating our patients about the latest advances in lens treatments, so you can confidently choose the protection and enhancements with most value to you.
The best of both worlds
What’s better than shopping online? Getting free shipping plus real-life support when you need it. Heartland Vision has six locations where you learn about your best lens options from experienced opticians, and get free frame adjustments and repairs for as long as you own your COR glasses. Quality eyewear matters, as does the reputation of your eye care provider. Whether you discover COR Eyewear online or in your own neighborhood, you’re getting an outstanding value backed by genuine service.
COR Eyewear for women
Women’s eyeglasses by COR are vintage-inspired modern classics perfect in a range of styles to flatter faces of all shapes and sizes. With COR pricing you don’t have to limit yourself to a single pair of glasses. All of our women’s frames can be fitted with light-adaptive or sunglass lenses, so if you find a style you never want to stop wearing, double up!
Contact Eye Boutique for an eye exam, or help with lens selection and entering your prescription information.