Visit us at one of our Indiana locations!
Find a store Book Eye Exam

Elevate Your Eyewear

*Selection varies by location

Browse Designer Frames

$49* Complete Pair Frame & Lenses

Select frames only for a limited time. Restrictions may apply.

Learn More

Insurance Experts

We'll show you how your plan works, and how to get the most value out of your vision benefits. We also accept most vision insurance plans including:

Eye Med, VSP, Superior Vision, Spectera, Davis Vision, and more!

Plans We Take

An Exclusive Partnership Two Blind Brothers

Learn More

$69* Eye Exams

Terms & conditions apply

Book Eye Exam

Locations

40% OFF Lenses* With purchase of frame

Terms & conditions apply

Book Eye Exam

Locations

Shop Frames Our Doctors Insurance Eye Exams Promotions
& More! Book An Exam

See. More. Life.

vs. Online Retailers

Better Quality, Better Prices

Better pricing on brand-name eyewear, backed by our state-of-the-art lens lab

Personalized Health & Style Support

Optometrists to keep your eyes healthy, eyewear experts to fit your style

Huge Frame Selection

Our selection of the frames is 2-3x larger than any other opticals

Lower Quality, Higher Prices

Premium pricing on eyewear, without the benefits of a dedicated lens lab

Virtual Window Shopping

Impersonal e-commerce, regardless of your eye health

Standard Frame Selection

…because you're bound to look OK in one of them

Find a store

Eye Exams for the entire family

Comprehensive $69* Exams

Our eye exams* are administered only by our professional and licensed optometrists, never a technician. Regular eye exams at Heartland Vision not only test your vision for a prescription but will also check for any health issues involving your eyes.

Book Eye Exam

Insurance Experts

Whether you have insurance or not, Heartland Vision is here to get you the best deal for your prescription eyewear. Heartland Vision accepts many Union Insurance coverage plans. No sweat if you don’t have insurance, we offer affordable payment plans for glasses with no insurance.

Vision Insurance

Caring Eye Doctors

Eye doctors at Heartland Vision who perform your eye exam are all professionally licensed optometrists (OD). Whether you need prescription safety glasses, sunglasses, eyeglasses or contact lenses, our eye doctors will prescribe you with the most accurate prescription.

Meet Our Doctors

High-Value Vision Care

Heartland Vision offers a vast collection of quality and in-style eyewear brands at an affordable price. Eyewear that fits your own lifestyle and budget are available at Heartland Vision clinics in Indiana.

Shop Frames

Find Location Near Me
Heartland Vision Location Heartland Vision Location Contact Heartland Vision Heartland Vision phone number Schedule an exam online Eye exam appointments Shop online Buy eyeglasses and contact lenses online Accepted vision insurance coverage Vision insurance accepted Heartland Vision hours Eyeglass store business hours Contact Heartland Vision Phone Comprehensive eye exams Eye exam chart Heartland Vision optometrists Eye doctor Personalized vision care Comprehensive vision care See more comfortably Dry eyes Professional contact lens exams & fittings Contact lens fitting Top of the line optical lenses Optical lenses fabricated in the USA Expert repairs for frames & lenses Repair service for broken eyeglasses Find the best fit for your vision & comfort Professional eyeglass frame fitting Quality lens treatments Lens coating types We’ll help you make the most of your vision insurance Magnifying glass used to examine vision insurance document Affordable soft contact lenses from top brands Soft contact lenses for sale An alternative to soft contact lenses Gas permeable contact lenses Disposable contact lenses Disposable contact lenses for sale Contact lenses you can sleep in Extended wear contact lenses for sale Enhance your look with colored contacts Colored contact lenses for sale Contacts for near and distance viewing multifocal & bifocal contact lenses for sale Contact lenses for kids Pediatric and aphakic contact lenses Improve your vision and your game contact lenses for athletes We accept more types of vision insurance Accepted vision insurance Affordable eye care & glasses even without insurance Vision care without insurance