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Elevate Your Eyewear

*Selection varies by location

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Insurance Experts

We'll show you how your plan works, and how to get the most value out of your vision benefits. We also accept most vision insurance plans including:

Eye Med, VSP, Superior Vision, Spectera, Davis Vision, and more!

Plans We Take

An Exclusive Partnership Two Blind Brothers

In partnership with Two Blind Brothers, For every $10* spent on a frame, Heartland Vision will match donations in support of Fighting Blindness.

*For a limited time

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FREE Lense Upgrade With Purchase

Terms & conditions apply

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Kids Packages Starting at $69*

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$69* Eye Exams

Terms and conditions apply

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FREE Lens Upgrade with Purchase
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vs. Online Retailers

Better Quality, Better Prices

Better pricing on brand-name eyewear, backed by our state-of-the-art lens lab

Personalized Health & Style Support

Optometrists to keep your eyes healthy, eyewear experts to fit your style

Huge Frame Selection

Our selection of the frames is 2-3x larger than any other opticals

Lower Quality, Higher Prices

Premium pricing on eyewear, without the benefits of a dedicated lens lab

Virtual Window Shopping

Impersonal e-commerce, regardless of your eye health

Standard Frame Selection

…because you're bound to look OK in one of them

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Eye Exams for the entire family

Comprehensive $69* Exams

Our eye exams* are administered only by our professional and licensed optometrists, never a technician. Regular eye exams at Heartland Vision not only test your vision for a prescription but will also check for any health issues involving your eyes.

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Insurance Experts

Whether you have insurance or not, Heartland Vision is here to get you the best deal for your prescription eyewear. Heartland Vision accepts many Union Insurance coverage plans. No sweat if you don’t have insurance, we offer affordable payment plans for glasses with no insurance.

Vision Insurance

Caring Eye Doctors

Eye doctors at Heartland Vision who perform your eye exam are all professionally licensed optometrists (OD). Whether you need prescription safety glasses, sunglasses, eyeglasses or contact lenses, our eye doctors will prescribe you with the most accurate prescription.

Meet Our Doctors

High-Value Vision Care

Heartland Vision offers a vast collection of quality and in-style eyewear brands at an affordable price. Eyewear that fits your own lifestyle and budget are available at Heartland Vision clinics in Indiana.

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