Visit us at one of our Indiana locations!
Insurance Experts
We'll show you how your plan works, and how to get the most value out of your vision benefits. We also accept most vision insurance plans including:
Eye Med, VSP, Superior Vision, Spectera, Davis Vision, and more!
An Exclusive Partnership 
In partnership with Two Blind Brothers, For every $10* spent on a frame, Heartland Vision will match donations in support of Fighting Blindness.
*For a limited time
See. More. Life.™
vs. Online Retailers
Better Quality, Better Prices
Better pricing on brand-name eyewear, backed by our state-of-the-art lens lab
Personalized Health & Style Support
Optometrists to keep your eyes healthy, eyewear experts to fit your style
Huge Frame Selection
Our selection of the frames is 2-3x larger than any other opticals
Lower Quality, Higher Prices
Premium pricing on eyewear, without the benefits of a dedicated lens lab
Virtual Window Shopping
Impersonal e-commerce, regardless of your eye health
Standard Frame Selection
…because you're bound to look OK in one of them
Eye Exams for the entire family
Comprehensive $69* Exams
Our eye exams* are administered only by our professional and licensed optometrists, never a technician. Regular eye exams at Heartland Vision not only test your vision for a prescription but will also check for any health issues involving your eyes.
Insurance Experts
Whether you have insurance or not, Heartland Vision is here to get you the best deal for your prescription eyewear. Heartland Vision accepts many Union Insurance coverage plans. No sweat if you don’t have insurance, we offer affordable payment plans for glasses with no insurance.
Caring Eye Doctors
Eye doctors at Heartland Vision who perform your eye exam are all professionally licensed optometrists (OD). Whether you need prescription safety glasses, sunglasses, eyeglasses or contact lenses, our eye doctors will prescribe you with the most accurate prescription.
High-Value Vision Care
Heartland Vision offers a vast collection of quality and in-style eyewear brands at an affordable price. Eyewear that fits your own lifestyle and budget are available at Heartland Vision clinics in Indiana.
