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Our eye clinic is at 2320 S. Tibbs Ave in West Indy behind the UAW Labor Union building. We’re across the street from Rolls Royce.
Store hours
Monday 9am - 5pm
Tuesday 9am - 5pm (unless by appt.)
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 5pm
Saturday Closed
Sunday Closed


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Indianapolis Eyeglass Store

Experience professional eye care services and affordable eyewear at our Indianapolis, IN eye clinic. Heartland Vision is Indianapolis’s best eye care center and eyeglass store.


See the latest deals, discounts & promos on our large selection of eyeglasses, contact lenses, eye exams and more eye care services and eyewear.


Discounts on eye exams and eyewear in Indianapolis IN
COR Eyewear

Shop our exclusive private designer label, COR Eyewear, online now. We offer free shipping on orders over $99. COR Eyewear combines timeless frame styles with unmatched optical lenses.


Glasses for sale online


Heartland Vision in Indianapolis is one of the largest suppliers of prescription safety glasses to employers and workers in Indiana. We offer a custom safety eyewear program for your business so you get the best brand, style & optical lenses for your budget.

Prescription safety glasses in Indianapolis


We offer a large selection of prescription and non-prescription sunglasses for men, women and kids. We are continually updating our collection with the latest styles and brands. Our wide variety of lens treatments include polarized, adaptive (color changing), mirrored and much more.

Prescription sunglasses in Indianapolis

Google reviews for Heartland Vision in Indianapolis

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Aug 27, 2021

Peg Willis

Aug 27, 2021
5 stars on Google

I recommend Heartland Vision highly to anyone needing an eye exam and/or glasses. The doctor was very nice and explained things easily and the ladies helping me, Jackie and Josie, were both fabulous! Very professionally efficient, and they made it fun picking out my glasses. Thanks so much… I can’t wait to get my new eyeglasses!

Mar 28, 2021

Joel Hermosillo

Mar 28, 2021
1 stars on Google

I went to get new safety glasses and selected a pair of frames, but when I received them they were the wrong ones. They have ordered me a different frame then the ones I had selected. And they tell me if I want the right ones I have to pay again

Nov 6, 2020

Brandi Long

Nov 6, 2020
5 stars on Google

Went in with over powered glasses prescription from another eye doc office and they fixed the problem and explained the entire process in detail. Super friendly staff and very helpful! They were a life saver!

Oct 11, 2020

Robert Strickland

Oct 11, 2020
1 stars on Google

I called and told them I thought I had an eye infection, (yellow green discharge from eye, crusty stuff and I little blurry). The man that said he was a doc had me put my chin in a device. He said I had to scrunch down because he could not adjust the height, (very uncomfortable). Wearing glasses since 13 and never experienced this. Asked him about prism glasses for double vision and he said they don't have the right equipment. He gave me some wetting drops and told me to wash my face with baby shampoo. They charged me more than I was told over phone. Also told me if it got worse, I could go somewhere else. I waisted my money because I still have a problem and will be going somewhere else Monday. Avoid this place.

Feb 26, 2017

D. Moore

Feb 26, 2017
4 stars on Google

The staff was friendly and helpful. They have a vast selection of frames from very affordable ($ 79.00) clear up to designer high-end names ($ 300+). And don't think that just bcz the cost is low that the QUALITY is as well! Attractive frames all around. My exam was thorough and relaxing. The only downfall in my situation was the distance..which is no fault of theirs. We live on the north side of the city and the office is on south Tibbs Rd. Otherwise it's a friendly, clean and professional environment!!👍👍

Want to see what others said about Indianapolis's best eye care provider?

Store Reviews


Fashion and looks are becoming an increasingly important factor when choosing eyewear. We offer a large variety of eyeglasses, sunglasses, contact lenses and more from leading brands in men, women & youth.

Heartland Vision uses our local eyewear expertise to custom tailor top brands for accurate vision and a comfortable fit. Pay for your favorite designer glasses at your own speed with affordable financing options.

Indianapolis Optometrists

Our Indianapolis eye doctors are experienced and certified to give the best eye care for adults and youth of all ages. We accept more types of vision insurance than any other Indianapolis optometrists. Come in for a free consultation and insurance check to learn more about our affordable eye care services. Walk-ins and new patients are always welcome.

Optometric services offered at our Indianapolis eye care center include comprehensive eye exams, prescription lenses, specialized vision care (pilots, athletes, driving), contact lens fitting & consulting and treatment for dry eye, digital eye strain & other vision problems.

Our Indianapolis optometrists will see patients for any type of eye problem, including styes, pink eye, cataracts, blurred vision, lazy eye, migraines, red eyes, corneal ulcers and much, much more.

Meet your doctors

Eye Exams in Indianapolis, IN

Heartland Vision offers the most comprehensive eye exams in Indianapolis to keep your eye health in good standing. We offer exams to adults and youth of all ages, including walk-ins and new patients.


Our experienced optometrists use state of the art equipment to perform your eye exam so we don’t miss a thing. Eye exams include:

  • Visual acuity test
  • Screening for glaucoma and cataracts
  • Internal and external eye structure examination
  • Treatment for infection, allergies, digital eye strain, injuries & dry eyes
  • Preventative care for eye diseases and disorders
  • Additional testing for contact lens exams and fittings.

Heartland Vision in Indianapolis accepts most vision insurance plans to help you cover the cost of all or part of your eye exam. If you have medical issues such as pink eye or glaucoma, your medical insurance may also be billed. Call ahead or walk-in for a free consultation and coverage check where we will be happy to explain your benefits and what they will cover.

Contact Lenses in Indianapolis

Heartland Vision offers the most comfortable and convenient contact lenses in Indianapolis. If you already have your contact lens prescription you can order contact lenses online now for fast, free shipping on orders over $99.

If you don’t have a contact lens prescription, call ahead or walk-in for a contact lens eye exam (different than a standard eye exam). We carry a large selection of contact lenses from top brands at an affordable price.

Popular types of contact lenses include:

  • Soft Contact Lenses
  • Rigid Gas Permeable Lenses (RGP/GP)
  • Disposable Lenses
  • Extended Wear Contacts
  • Colored Contacts (prescription & non-corrective)
  • Bifocal & Multifocal Contact Lenses
  • Pediatric Contact Lenses
  • Sports Contact Lenses

With or without vision insurance, we will help you get the best value for your contact lenses. Heartland Vision accepts the most insurance carrier plans in Indianapolis, Indiana. We will do a free insurance coverage check so you can understand what your plan will cover.

Vision Insurance accepted in Indianapolis, IN

Minimize your out of pocket costs of your vision insurance plan with our help. We will handle the intricacies of understanding and explaining what your insurance plan will cover so you don’t have to. We accept most vision insurance and union health & welfare plans for eye exams, glasses, and contact lenses.

No Insurance, No Problem

A large number of our patients do not have vision insurance and are still able to receive eye care services & eyewear at an affordable price.

With no insurance, you are not limited to what brand and style of frame you choose. Heartland Vision is able to negotiate cheaper vendor pricing which allows us to offer affordable designer brand name frames and lenses.

We offer affordable and flexible payment plans and financing options whether you have insurance or not. Some payment plans even have zero percent interest for 6 months to a full year.

Opticians & Optics in Indianapolis

Heartland Vision certified opticians in Indianapolis are experts in their craft, helping you to pick the best fitting and best-looking eyewear for your face. They are extremely knowledgeable of lens design and eyewear styling to best assist you.

Optical services provided at our Indianapolis eye clinic are:

  • Comprehensive eye exams
  • Eyeglass repair
  • Eyeglass frame fitting & adjustments
  • Optical lens consults including lens treatment/coating options
  • Vision insurance plan explanation and verification

Eyeglass repair services in Indianapolis

Whether you bought your eyewear from us or not, we offer professional eyeglass repair services in Indianapolis for broken or scratched eyeglass frames and lenses. We also offer repair services for prescription safety glasses and sunglasses.

We sell and fix frames for virtually all designer eyewear brands including Ray-Ban, Oakley, Prada, Calvin Klein, Nike, Bebe, Marchon, Coach, Lacoste and many more.

Full time job openings in Indianapolis, IN

We’re currently hiring optometrists, opticians and retail staff at our Indianapolis eye clinic. If you’re a motivated and passionate individual, apply today!

Heartland Vision offers competitive pay and benefits including:

  • Competitive wages
  • Health, dental & life insurance
  • Paid vacation
  • 401(k) contributions
  • Discounts on eyewear
  • Continuing education
  • Advancement opportunities

Apply for a job in Indianapolis today:

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