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Eyeglasses at Heartland Vision

Looks you want. Service you'll love. Whether you need glasses for studying, boating, or making a statement, we have prescription and specialty eyewear for people from all walks of life.

Designer Brands

We offer a huge selection of popular & innovative designer brands. Frames that fit your life, your style, and your budget are all within reach at Heartland Vision.
Brand selection varies by location. Choose a brand below to see where it's sold or contact your store for details.

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John Varvatos eyeglasses V348 for sale in Indiana
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VB Gabriella
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HEK 1159 Extended
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VB Christina
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30009L
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VB Mattie
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Daytona
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Roadster
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Eyeglasses at Heartland Vision

HIGH-QUALITY GLASSES FROM OUR INDEPENDENTLY OWNED OPTICAL COMPANY

Eyeglasses from a brand you trust. A growing and troubling trend is that online eyewear is failing to meet industry standards for prescription accuracy and impact resistance. Trust Heartland Vision for our high-quality control. From everyday glasses, non-prescription fashion eyeglasses, to computing glasses that fight eye strain and fatigue, finding the right pair of glasses in an ocean of options just got easier than ever.

Heartland Vision’s tight quality control to meet or exceed industry standards is unwavering. We guarantee to meet industry standards and we provide follow-up services if you’re expectations are not met. We finish ZEISS optical lenses at our own lens lab in Wisconsin to give you the most accurate and comfortable prescription possible. 

In-style glasses with friendly and effective service. Our professionally certified opticians take worry and guesswork out of choosing the best pair of eyeglasses for your style and eyes. We’re with you every step of the process, from explaining your insurance plan coverages to tuning your frames for a perfect fit.

COR Eyewear: the best of both worlds

Our exclusive private label eyewear collection offers the convenience of shopping online for glasses with the added confidence of real-life support only a click away, something you won’t get from virtual mega-chains. Discover COR Eyewear online or visit one of our Heartland Vision locations.

Heartland Vision LocationHeartland Vision Location Contact Heartland VisionHeartland Vision phone number Schedule an exam onlineEye exam appointments Shop onlineBuy eyeglasses and contact lenses online Accepted vision insurance coverageVision insurance accepted Heartland Vision hoursEyeglass store business hours Contact Heartland VisionPhone Comprehensive eye examsEye exam chart Heartland Vision optometristsEye doctor Personalized vision careComprehensive vision care See more comfortablyDry eyes Professional contact lens exams & fittingsContact lens fitting Top of the line optical lensesOptical lenses fabricated in the USA Expert repairs for frames & lensesRepair service for broken eyeglasses Find the best fit for your vision & comfortProfessional eyeglass frame fitting Quality lens treatmentsLens coating types We’ll help you make the most of your vision insuranceMagnifying glass used to examine vision insurance document Affordable soft contact lenses from top brandsSoft contact lenses for sale An alternative to soft contact lensesGas permeable contact lenses Disposable contact lensesDisposable contact lenses for sale Contact lenses you can sleep inExtended wear contact lenses for sale Enhance your look with colored contactsColored contact lenses for sale Contacts for near and distance viewingmultifocal & bifocal contact lenses for sale Contact lenses for kidsPediatric and aphakic contact lenses Improve your vision and your gamecontact lenses for athletes We accept more types of vision insuranceAccepted vision insurance Affordable eye care & glasses even without insuranceVision care without insurance