HIGH-QUALITY GLASSES FROM OUR INDEPENDENTLY OWNED OPTICAL COMPANY

A growing and troubling trend is that online eyewear is failing to meet industry standards for prescription accuracy and impact resistance. Trust Heartland Vision for our high-quality control.

Heartland Vision’s tight quality control to meet or exceed industry standards is unwavering. We guarantee to meet industry standards and we provide follow-up services if your expectations are not met. We finish ZEISS optical lenses at our own lens lab in Wisconsin to give you the most accurate and comfortable prescription possible. 

In-style glasses with friendly and effective service. Our professionally certified opticians take worry and guesswork out of choosing the best pair of eyeglasses for your style and eyes. We’re with you every step of the process, from explaining your insurance plan coverages to tuning your frames for a perfect fit.

COR Eyewear: the best of both worlds

Our exclusive private-label eyewear collection offers the convenience of shopping online for glasses with the added confidence of real-life support only a click away, something you won’t get from virtual mega-chains. Discover COR Eyewear online or visit one of our Heartland Vision locations.